Embedded Finance: Transforming Customer Experience in Financial Services

This article explores how embedded finance enhances the customer experience by allowing financial services to be integrated seamlessly within non-bank platforms. Barbara Negron discusses how banks and fintechs can effectively deliver contextual financial services at scale.

This FIS article explores how banks and financial services institutions have transitioned from owning infrastructure to adopting the flexibility of Everything-as-a-Service (XaaS). It discusses key models such as IaaS, PaaS, SaaS, and DaaS, and how they are transforming the customer experience in finance. Additionally, it addresses the challenges related to security, compliance, and reputation that arise from outsourcing core operations. This is a must-read for anyone involved in building embedded finance, BaaS, or fintech-bank partnerships.

Barbara Negron shares practical steps for banks and fintechs to enhance customer experience and address compliance, integration, and barriers in financial services when launching embedded finance programs — focusing on collaboration and strategic alignment.

In this episode of Financial Futures, Barbara Negron joins FIS to explore how banks use Banking-as-a-Service (BaaS) models to enhance customer experience and expand into new customer segments within the financial services landscape. Topics include the difference between BaaS and embedded finance, cost of acquisition, risk considerations, and how regional banks can leverage partnerships to scale.